Smooth E x Lingling & Aom: Thai Skincare Goes Global with Two Rising Icons

From Screen to Skincare

Smooth E is one of Thailand’s most trusted dermacosmetic brands, known for its gentle yet effective skincare products. But behind the brand's iconic green-and-white image, a fresh chapter has begun—with two rising stars from the international stage: Lingling Kong and Aom Kornnaphat. The duo isn't just a celebrity endorsement. They represent a new generation of beauty: confident, real, and deeply connected to modern self-care culture.

Who Are Lingling & Aom?

Both household names among fans of Thai and international dramas, Lingling and Aom have captivated audiences not only with their acting—but with their authenticity.

• Lingling is widely recognized for her charm, international background, and powerful screen presence. Her calm elegance fits perfectly with Smooth E’s clean, minimal look.
• Aom brings a vibrant and relatable energy, resonating with a younger audience who seek skincare that works, without harming their sensitive skin.

Their chemistry, friendship, and approach to real beauty make them the perfect pair to represent Smooth E’s new direction.

A Brand That Grows with You

Since its founding over 30 years ago, Smooth E has stayed true to its promise: gentle on skin, strong on results. But it’s not stuck in the past. With its new campaign—led by Lingling and Aom—the brand is adapting to what modern consumers truly want: Skincare routines that are simple yet effective Natural ingredients backed by science Safe formulas for sensitive and acne-prone skin Real results without irritation or hype

Hero Product: Smooth E Sun Astaxanthin Serum

This breakthrough sunscreen serum is the first in Thailand to combine SPF protection with Astaxanthin, a powerful antioxidant from red algae. Designed especially for sensitive skin, it helps: Protect against UV and pollution Prevent premature aging Keep skin soothed, hydrated, and glowing Both Lingling and Aom swear by it—especially when shooting long hours under the sun.

Other Fan-Favorite Products

• Smooth E Non-Ionic pH5 Cleanser – A foam-free facial wash that deeply cleans without stripping the skin barrier.
• Smooth E Clinical Serum – With 4 gentle formulas for brightening, anti-acne, hydrating, and anti-aging.

Why Smooth E Stands Out

Thailand’s no.1 dermatologist-recommended brand for sensitive skin Developed by pharmacists & dermatologists Over 760 OEM-certified factories in its skincare ecosystem Used by celebrities, real people, and now… the world

Final Thoughts

With Lingling and Aom as its new faces, Smooth E proves that Thai skincare can be both gentle and powerful—and proudly stand alongside global beauty giants. As T-Beauty continues to rise, brands like Smooth E are redefining what it means to care for your skin—with grace, science, and soul.