CATHY DOLL, one of Thailand's standout beauty brands, continues to capture global attention—this time through a stunning collaboration with Lisa BLACKPINK’s personal makeup artist, Lee Myung Sun (a.k.a. iammaeng).
When T-Beauty Goes Global
It’s not just a local success anymore. From Thai vanity tables to international runways, CATHY DOLL has become a rising symbol of the T-Beauty wave. The brand’s collaboration with iammaeng is not just product development—it's a curated beauty collection designed to reflect international standards, born from over two years of rigorous testing and refinement.
Lisa’s Makeup Artist Uses Cathy Doll? Yes!
The buzz began when iammaeng—trusted makeup artist of Lisa BLACKPINK—revealed that she used CATHY DOLL Filler Lip Booster in the shade “Queendom” for Lisa’s luxurious red carpet look at a BVLGARI event. The result? The lipstick sold out in Thailand and several countries within hours.
This viral moment didn’t just boost sales. It reaffirmed Lisa’s unmatched global influence and proved that a Thai beauty brand can compete head-to-head with the world’s biggest names.
From Thai Shelves to Hollywood Sets
CATHY DOLL has already been spotted on A-listers. Khloé Kardashian completed her glam using CATHY DOLL’s Filler Lip Booster, while Cardi B’s backstage Paris Couture look included the brand’s Ultra Light Sun Fluid—all caught on camera by their celebrity makeup artists. Not bad for a brand that started in Thailand, right?
The Rise of CATHY DOLL
Founded in 2011–2012 under Karmart Public Company Limited, CATHY DOLL was once a fun, colorful brand aimed at teens. Fast forward to 2024, and it has become the company’s flagship line—driving sales, setting trends, and making Thai beauty visible on the world stage.
With a 45% year-over-year revenue increase, Karmart is aiming higher than ever. And at the center of that success is CATHY DOLL—no longer just a “cute” brand, but a beauty powerhouse whose products are being chosen by superstars like Lisa.
Why This Matters
- Lisa BLACKPINK’s influence elevated CATHY DOLL’s lipstick to global fame
- Collaboration with iammaeng represents a bridge between T-Beauty and K-Beauty
- CATHY DOLL’s visibility on celebrities like Cardi B and Khloé Kardashian showcases Thai products on the international stage
This isn’t just about makeup—it’s a statement. CATHY DOLL is leading the T-Beauty revolution, and the world is watching.

