sasi is a fresh face in the Thai beauty scene—but don't be fooled, she's backed by a beauty powerhouse. Launched by SRICHAND, one of Thailand's most iconic cosmetics brands, sasi was created to connect with a new generation of beauty lovers aged 16–35.
While SRICHAND symbolizes tradition and trust, sasi brings playfulness and a modern edge. Even the brand's name—"sasi", meaning "moon" in Thai—mirrors her big sister SRICHAND. The lowercase logo design and youthful aesthetics further differentiate sasi as a brand made for Gen Z and young millennials.
Beyond Makeup: A Beauty & Lifestyle Brand
sasi is more than just cosmetics. It's a Beauty and Lifestyle Brand that reflects confidence, creativity, and personal style. This year, sasi expanded into fashion accessories, including stylish apparel, monogrammed bags, hats, and jewelry—each designed with the brand’s signature moon-inspired motif. The collection, called sasi Squad, channels the vibe of a supportive girl gang that lifts each other up.
Color Cosmetics That Speak to You
At the heart of the brand is its vibrant Color Cosmetics lineup, particularly the popular Girls Can Collection. With bold colors and innovative formulas, sasi offers products that boost your glow—and your confidence. From budget-friendly lipsticks to everyday-friendly blushes and powders, each item is designed to be easy to use and totally on-trend.
As the brand puts it: "We're the Robin to your Batman—always by your side so you can be confidently yourself."
With its roots in a legendary brand and its eyes set firmly on the future, sasi proves that Thai beauty isn't just about tradition—it's about evolution, empowerment, and everyday self-expression.
